DoorDash Confirmed as New Presenting Sponsor for WWE Raw’s Next Season
WWE Raw is preparing for a fresh change in its commercial partnerships as DoorDash will become the presenting sponsor for the show’s next season. The information comes from a report by AdWeek, adding another chapter to WWE’s ongoing strategy of strengthening ties with major brands.
The exact start date for the next season of Raw remains unknown, which is not unusual given that WWE does not follow a traditional seasonal format. The program has run continuously for decades without extended breaks, making the concept of a “new season” more of a marketing and sponsorship milestone rather than a production restart.
This announcement coincides with notable developments in the entertainment industry. Netflix, for example, is expanding its advertising footprint. According to Amy Reinhard, the streaming giant’s President of Advertising, Netflix has more than doubled its commitments from advertisers compared to previous years. Although unrelated to WWE’s own sponsorship strategy, both moves highlight the entertainment sector’s increasing focus on integrating corporate partnerships into high-profile programming.
Over the past year, WWE has embraced a more aggressive approach to brand integration across its shows. This represents a clear departure from earlier years under Vince McMahon’s leadership, when elements like the ring canvas were left untouched by outside logos. Today, corporate branding can be found not only on the mat but also on entrance stages, barricades, and even in-match items.
Some of WWE’s sponsorships have generated strong reactions from fans. Slim Jim’s sponsorship of commentary tables during live broadcasts drew both amusement and debate. Other integrations have been more unconventional, such as placing brand logos on the iconic Money in the Bank briefcases, a move that was impossible to ignore during matches.
DoorDash’s involvement is expected to bring similar high-visibility branding opportunities. As presenting sponsor, the company will likely benefit from prominent placement during broadcasts, frequent mentions on commentary, and digital integration across WWE’s social media channels. The partnership could also open the door to themed promotions, limited-time offers for fans, and cross-platform marketing campaigns that leverage WWE’s global reach.
This type of collaboration reflects a broader trend in sports entertainment, where the line between in-ring storytelling and commercial integration becomes increasingly blurred. For WWE, it offers a way to maximize revenue streams while experimenting with creative ways to involve brands in the viewing experience. For DoorDash, the deal provides exposure to a loyal fan base that spans multiple demographics, from young viewers to long-time wrestling enthusiasts.
The specifics of how DoorDash will be featured during Raw have not been disclosed, but based on WWE’s recent history with sponsors, the integration is expected to be prominent and consistent. It could involve everything from branded match graphics to special backstage segments that highlight the company’s services.
As WWE Raw moves into its next chapter with DoorDash at its side, the show continues to evolve beyond traditional wrestling programming. It is positioning itself as both a sports entertainment product and a high-value marketing platform, where brands can engage with millions of viewers in real time.